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Levoy, who now works at Adobe, is known as a trailblazer in " computational photography," which relies on software to improve images. Marc Levoy, who built Google's smartphone software into a leader in mobile photography, left in March. Mario Queiroz, the former head of the Pixel division, departed the company earlier this year, after leaving the smartphone team last year. Osterloh reportedly criticized product decisions made during development of the Pixel 4. Google's smartphone fortunes are done no favors by the reported turmoil in the company's smartphone division. The device costs $100 less than last year's Pixel 4. The Pixel 5 leaves off the radar gesture controls and face unlock, partly because Google wanted to make the phone more affordable, Osterloh said. "These aren't concept products," he said. Though Pixel devices may showcase the abilities of Google's software and hardware, like the company's Lens image search or radar gesture controls, those things are of little comfort when it comes to the market, said Ross Rubin, principal analyst at Reticle Research. Other upstarts, such as China's OnePlus, have seen better success in the premium smartphone market. The Chinese company Huawei is now the world's leading smartphone manufacturer, with a 20.2% share of the market, according to IDC.
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Google has continued to struggle even as other companies have challenged Apple's and Samsung's supremacy in mobile phones. But the search giant hasn't been able to convince consumers to go with Pixel, with an exclusivity deal with Verizon hobbling access in the US market in the early years (both the Pixel 5 and Pixel 4A 5G are available on all carriers). Google's phones typically get high marks from reviewers every year. Google may have taken those low numbers into account this time around, only producing 1 million Pixel 5 units this year, a report from Nikkei Asia said. It's the company's highest amount ever, but it's not even close to getting Google on the Top 10 list for smartphone vendors. Google sold 7.2 million Pixel phones last year, according to IDC. Google executives have blamed the slump on fierce competition in the premium phone market. "It certainly feels like the right thing for the moment."īut even before the COVID-19 crisis, sales for Google's pricey phones had been lackluster for years - a surprising result considering Google emulates Apple's model of marrying the hardware and software experiences. "What the world doesn't need right now is another $1,000 phone," Osterloh told reporters Wednesday.